Beyonce and TopShop Partner Activewear Line
- Brandy Kennedy
- Oct 28, 2014
- 1 min read
We all know Beyonce loves Top Shop. Over the last few years, Beyonce has been spotted shopping in Top Shop and wearing many of their looks. In a recent press release, Top Shop announced that they and Beyonce will be launching in 2015, the 50-50 partnership will offer clothing, footwear and accessories across dance, fitness and sportswear.
"Beyoncé and London-based Topshop have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce an athletic streetwear brand." “This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday.
“I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said. “I could not think of a better partner… I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
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